Brittany Ferries- From a Cause to a Brand 1973-2005

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Based on extensive interviews with former senior UK directors of Brittany Ferries, this book tells the inside story of how the company grew from a local produce-export initiative in Brittany to become the biggest operator of ferry services between the UK, Western France and Spain. Using a marketing-led approach to the business and a destination-based advertising focus, Brittany Ferries developed a unique identity, a substantial holiday business and a strong reputation for product quality. This candid and detailed narrative describes how the company overcame challenges from the giants of the cross-channel ferry business along the way. The title will include many unpublished images, plans, brochures and paintings of this iconic company. Previously advertised as 'Building Brittany Ferries'.
More Information
Stock Code L6375.0
Author Kirkham R
ISBN13 9781527263758
Height(mm) 245
Width(mm) 165
Page Count 384
Publication Date 30 Sep 2020
Publication Status Available