Brittany Ferries- From a Cause to a Brand 1973-2005

Based on extensive interviews with former senior UK directors of Brittany Ferries, this book tells the inside story of how the company grew from a local produce-export initiative in Brittany to become the biggest operator of ferry services between the UK, Western France and Spain. Using a marketing-led approach to the business and a destination-based advertising focus, Brittany Ferries developed a unique identity, a substantial holiday business and a strong reputation for product quality. This candid and detailed narrative describes how the company overcame challenges from the giants of the cross-channel ferry business along the way. The title will include many unpublished images, plans, brochures and paintings of this iconic company. Previously advertised as 'Building Brittany Ferries'.