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For many years Bedford was the biggest-selling brand among UK commercial vehicle manufacturers, yet it does not exist today. It is hard to understand how General Motors, the brand owners, could let this leading marque fade away from the market and eventually disappear completely. All commercial vehicle manufacturers struggled through a difficult period in the 1970s and a worldwide sales slump in the early 1980s, but Bedford seemed to suffer more than most. Their lightweight coaches stopped selling, and a military truck contract was lost. They sold the ageing truck range and the Dunstable factory to AWD, but retained the Bedford brand. Without a broad range of trucks and buses carrying the Bedford badge, however, the name was meaningless when attached to a range of Japanese-designed light vans, which were re-badged as Vauxhalls. The story of the meteoric rise of the Bedford brand is told in this publication, along with its eventual sad demise.
|Publication Date||30 Dec 2015|
|Publisher||MALVERN HOUSE PUBLICATIONS|
|Record last updated||30/09/2021|