Buses and Coaches 1945-70: From Contemporary Adverts

Using a wide range of adverts, this book shows how these smaller manufacturers often fell by the wayside as the market came to be dominated by a group of builders that understood the importance of keeping their names in front of potential buyers. This was achieved by using ever slicker adverts and sometimes making outrageous claims that would never be permitted today. With over 180 period adverts spanning 25 years, this stunning volume tracks the advertising history of Britain’s biggest bus and coach brands in their efforts to win sales.