D Coaches of Swansea

This publication was produced to celebrate the Diamond Jubilee of ‘Diamond Holidays’ and looks at the history of this company until its demise in 2011. D Coaches of Morriston, Swansea, together with subsidiaries Rees & Williams/West Wales; Morriston Travel Centre; Diamond Tours; Diamond-Glantawe; Diamond Holidays, and Brian Isaac Holidays, were one of Swansea’s largest family-owned passenger vehicle operators during the late 20th century. Comparatively a late starter in the transport industry, the business was founded as a taxi business, by Brynmor Davies (Bryn Davies), just after the end of WWII, and expanded in 1949 to include one luxury coach. Trading as Bryn Davies Coaches, he sadly passed away in 1960, leaving his widow Gwyneth to run the business, until her son Daryll took over in 1964 renaming it D Coaches. Further expansion took place in 1969 to 2008, with the absorption of many local operators, the final one being when a 50% share of Kingfisher Travel, Pontllanfraith, was acquired.