Morris Album

This book is mostly the story of William Morris, who embarked on making cars in 1910, having started out, like so many entrepreneurs of the period, repairing and building bicycles. Morris and Herbert Austin both gave their names to famous British car marques, but they were very different characters. Austin was a talented engineer who just wanted to make cars, profit being a secondary consideration, (though always gratefully received). He could be seen every day on the shop floor, and was always concerned for his workers' welfare. William Morris, on the other hand, had just two evening classes in engineering to his credit, and making a profit was his driving force. Once established in business, he was rarely seen out of his private office, and following two failed early partnerships he trusted no-one. He introduced modern mass-production techniques to British car manufacture, building popular family cars for two generations.