Brittany Ferries- From a Cause to a Brand 1973-2005
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Stock Code
L6375.0
L6375
Based on extensive interviews with former senior UK directors of Brittany Ferries, this book tells the inside story of how the company grew from a local produce-export initiative in Brittany to become the biggest operator of ferry services between the UK, Western France and Spain. Using a marketing-led approach to the business and a destination-based advertising focus, Brittany Ferries developed a unique identity, a substantial holiday business and a strong reputation for product quality. This candid and detailed narrative describes how the company overcame challenges from the giants of the cross-channel ferry business along the way. The title will include many unpublished images, plans, brochures and paintings of this iconic company. Previously advertised as 'Building Brittany Ferries'.
Stock Code | L6375.0 |
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Author | Kirkham R |
ISBN13 | 9781527263758 |
Format | Softback |
Height(mm) | 245 |
Width(mm) | 165 |
Page Count | 384 |
Publication Date | 30 Sep 2020 |
Publisher | LAINSON PUBLISHING |
Publication Status | Available |
Record last updated | 04/05/2023 |